Tempting shelf – how we do not follow the shopping lists

The shopping list is like a rule. Saved, consistent, permanent. But didn’t someone say that rules are meant to be broken? „I came here just for bread rolls. I only have them on my list. The fridge is full. How did it happen that I left the store with juice, milk, crisps and a bar?” I...

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Shopperocentrism – everything revolves around the buyer…

It is year 1543 -  Nicolaus Copernicus publishes his famous work "On the rotation of the celestial spheres", which revolutionizes the approach to the solar system and science. A few centuries later - while maintaining a correspondingly smaller scale of the phenomenon, - shoppercentrism appears. “How pathetic...". - You might have thought. Sure it is....

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