Tempting shelf – how we do not follow the shopping lists

The shopping list is like a rule. Saved, consistent, permanent. But didn’t someone say that rules are meant to be broken? „I came here just for bread rolls. I only have them on my list. The fridge is full. How did it happen that I left the store with juice, milk, crisps and a bar?” I...

Find out more
Shopperocentrism – everything revolves around the buyer…

It is year 1543 -  Nicolaus Copernicus publishes his famous work "On the rotation of the celestial spheres", which revolutionizes the approach to the solar system and science. A few centuries later - while maintaining a correspondingly smaller scale of the phenomenon, - shoppercentrism appears. “How pathetic...". - You might have thought. Sure it is....

Find out more
Behind the “Project 10.000” – part 1 – What will the new data bring?

Thanks to ShelfWise’s cooperation with ABR SESTA and OEX Cursor there is a new way to support distribution and implement best standards of shop display into 10.000 of the most important points of sales in Poland. Using the image recognition technology to gather advanced data from shop shelves it will be possible to audit previously...

Find out more
Category Management – how do manufacturers and retailers influence our choices in stores

You leave the store in which you bought sweets for your child - you walked in and they stood a few steps from the entrance. You bought the washing powder you use because you can only get it in this store. You bought meat and vegetables for dinner because you had products in your sight....

Find out more

We are happy to tell you more. Just leave your e-mail.

I hereby agree to contact according to  Privacy Policy *